My new pet project, MoonWeather for iOS and Android just got an update to version 2.3.1 a while back and it introduced… no new features. It didn’t need any. Sometimes the best new feature is no new features.
Back when OS X 10.6 was about to be released Apple went on a PR spree bragging about the fact that they weren’t introducing any new features into the OS. Instead they put all of their energy into making the features that did exist better. Of course, in the end, there were some new features but OS X 10.6 was not a feature release. It was an improvement release.
That’s exactly what I did when I released MoonWeather 2.3.1. MoonWeather was full of bugs that made it less than a joy to use. In fact, the experience was so awful in some areas that I myself, the creator of the app, didn’t want to use it. So I decided to take the time between releases to forget about the new features I wanted to add to the app and instead focus on what really mattered. The result was the new improved MoonWeather, an app that I find a joy to use.
Holding back on shiny new features was a huge benefit not just for usability but for sales as well. If I had only made incremental improvements on bugs and continued to focus on new features I would have ended up with a ton of negative reviews. Currently, I only have one negative review from someone in Turkey. He said, simply “Doesn’t work”. If that person happens to read this I would like to tell him to give MoonWeather another shot because it now does work – better than it ever did before.
Currently, in the US App Store I’ve got three 4+ star reviews. My favorite is the person who said “Almost perfect” and continued on to ask for a better icon so he could graduate the app to his home screen. I credit my decision to hold off on new features for the positive reviews I’m getting.
Of course, there were a few new features introduced but nothing amazing. I added a cool daily overview feature that shows the weather info on a really pretty animated background. I also added the ability to choose between degrees Fahrenheit and Celsius which was a very popular request. Finally, I added the ability to save locations from searches to a Favorites list. These are all features the app should have had from the start. Now the app is in a state where if I didn’t touch it for another year it would still be perfectly stable and work great.
The moral of the story is, sometimes holding off on sexy new features will bring you more joy.
Special offer for readers!
If you happen to run a blog or website and want to review MoonWeather send me an email at firstname.lastname@example.org letting me know where and when your review will be published and I’ll send you a promo code for yourself and, if you request it, a few more to give away to your readers so you can download the app for free.